Memberships are generally considered to be central to a successful range operation. They serve many purposes, including giving shooting lane or bench priority to regular, frequent-visit customers, encouraging regular and dependable cash flow through renewals and providing a sense of family and belonging to those customers who make the investment in a membership, among others.
Memberships can and should be a profit center — if you construct and market them correctly. Modern technology can help you do that, and we’ll show you how in the SHOT Show University session “Leveraging Technology to Drive Member Engagement.” This presentation will discuss the active role modern technology plays in harnessing and leveraging the range industry’s most underutilized revenue source — membership sales. Included will be specific technology examples, as well as pointed discussions on what a facility loses by not offering monthly memberships and what can be gained by promoting and leveraging them.
“Leveraging Technology to Drive Member Engagement” will be presented by Mike Vidal and Erik Charles Russell. Vidal is the product owner and development manager for EZFacility, a membership management software company based in Long Island, New York. Russell is an internationally recognized leader in membership sales training and systems. His 2015 book, “The Art of Selling Memberships,” debuted at No. 1 in the United States, Australia, and Germany in multiple categories, ranking Russell as one of the top 100 best-selling authors in Business & Money on Amazon.com.
Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Though anyone can attend any learning track, those looking for ways to take their shooting facilities to the next level, as well as those in the process of establishing a new range from scratch, are specifically encouraged to attend the four sessions in the Range learning track.
Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.
Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at ctatulli@nssf.org to learn more about our wide variety of sponsorship options.
View the full SHOT Show University agenda and speaker lineup
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